Quad View: As seen from the Alumni Office

The new Wake Forest logo

Today we held a forum for students about the Visual Identity project, which was formed to review and update Wake Forest’s graphic identity – how we represent ourselves in words, photos, fonts, logos, etc. I am part of the Visual Identity committee.

Probably the most recognizable deliverable of this project was a redesigned Wake Forest logo. If you have not yet received an email from the University about the logo and the visual identity, you can check out the links below:

www.wfu.edu/logovideo

http://www.wfu.edu/wowf/2008/20080501.identity.html

The process of the creation of the logo and related materials was a little like giving birth – it took a long time, we had some pains along the way, but at the end of the road, our committee was so pleased with the final result.

See what you think.

I will have more about the logo in the coming days - but just got back from a 2 day road trip.  We breezed into Atlanta Monday afternoon to hold the “All Access Atlanta” event - which was a ton of fun - and left this morning so I could get back for the meeting to reveal the logo.  I did not even get to see my friends from Atlanta - since I knew i would be there for about 18 hours and would be working most of it.

So tonight I am tired.  More blogging once I am over my car trip-lag.

One Response to “The new Wake Forest logo”

  1. Anonymous alumnus says:

    Now if you’ll just update the web site. I don’t think it’s changed since at least 2000. Starting to look dowdy and out-of-date. Hire some web development professionals!

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